#1 Highest Converting Website Button

add to cart We are always looking for ways to improve website conversions and increase sales, and love testing different design elements to optimize our landing pages.

Perry Belcher graciously shares his highest converting shopping cart button and explains the psychology behind its design.

This button is specially designed to be used on direct response style sales landing pages, and may not be suitable for a retail e-commerce shopping cart.

The anatomy of the best converting web button is using orange with blue text, and include a text link as well as some people are conditioned to click on blue text links.

Using a red marching ants border draws the visitors eye to the button and focuses their attention on your number one call to action.

Below is another example of a great add to cart button that produces high conversions. The strong yellow color captures the visitors attention and dark text with the clear call to action has increased lift on some of our promotions 10%.

add to cart button

These are some high converting buttons we have used successfully, what have you had success with when leading customers into your shopping carts?


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17 Responses

  1. this post #1 Highest Converting Website Button was a good read.. really inspiring to me to find ways to make my website convert better.

  2. Quality design is the crucial to invite the users to visit the website, and making intriguing buttons is essential.

  3. Thanks for sharing your SEO ideas! I would appreciate a link to a button generator where we can create checkout buttons without HTML code.

  4. Oh, a wonderful written report! I have no clue how you were able to write this report..it’d take me days. Well worth it to have this SEO knowledge.

  5. Thank you so much for this video! I am sure you see in the analytics page that people are staying on this page for at least 18:00 minutes, because you have to watch the video twice. Invaluable information and reconfirms some of the old school methods for creating calls to action are still effective today.

  6. Affiliate marketing is the way to go if you are serious about making money, and testing the buy button is the difference between a 5 figure business and a 6 figure business.

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