Increase Ecommerce Site Visitor Conversions

Research shows that the highest performing site pages match exactly the motivation of a visitor, and that on retail websites most visitors fall into one of two categories:

  1. Hunters. They already know what they want and are looking for the quickest, easiest, and safest way to get it and go.
  2. Browsers. They may have ideas about a purchase but need more convincing, or they’re simply “window shopping.”

The problem most online retail sites face today? Their homepages have been developed without a clear understanding of the motivations and sequences of thought in the minds of visitors. You must create a site architecture to convert visitors into buyers.

Have an e-commerce optimization team look at store homepages and Value Propositions from your eCommerce site to get specific recommendations to improve your sites’ ability to engage both types of visitors – and convert them to customers. has more details on e-commerce store conversion tactics: improving-website-conversion/optimizing-ecommerce-websites.html


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