Kontera Contextual Advertising Blunders

Kontera is a contextual advertising product that transforms text into ad links. Using the Kontera javascript will produce relevant text links that generate pay per click revenue. Sometimes the ads are well targeted, and sometimes they aren’t.

Below is a screenshot of a Kontera ContentLink ad gone wild

Kontera addiction
Sweet, Kontera tells us how we can get coupons for our heroin addiction at CouponMountain.com. I don’t this would qualify under Google’s terms of service, as they disallow advertising for all illegal substances.

The Click Through Rate for this ad may be high so CouponMountain.com could be experiencing increased clicks on their ads. The traffic quality is most likely very low and probably results in a high bounce rate.


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