How well do you know your website audience? Many advertisers think they know their audience well, but this is sometimes misguided or incorrect.

Using analytics and online research tools you can find out more about your demographics including:

• Gender
• Age
• Average Income
• Location

An Analytics Evangelist who explains how tools such as online Ad Planner and Google Insights for Search provide data that help advertisers truly understand the demographics of their audience.

Graphic Explains How to Use Google Analytics Tools

Many advertisers only have opinions on their audience but neglect to run experiments and tests to validate their inferred beliefs. Obtaining more information about your highest converting audience can save you a lot of money. targeting the wrong audience should be a thing of the past on the web.

Remember the web marketers motto: “Focus by using all the data”