When Naming Products Don’t Confuse Your Customers

Naming products and service solutions is a tricky business, and at times I have spent a disproportionate amount of time working on a good name for a business venture than the technical aspects of a business.

Good names are a key to long term success.

My favorite branding example is Google, which created the #1 most recognizable name in the world after only 6 years in existence, with zero advertising.

Compare this with the new Network Solutions service offering, which is a recipe for customer confusion. NetSol is trying to make themselves cool and rename all standard services. This will not work. Renaming “domain name” to “nsWebAddress” is just a bad idea and guaranteed to fill their support line with questions.

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4 Responses

  1. I searched on google and I had a hard time located the right info for online marketing and naming new online ventures.

  2. i really need these types of business help posts and SEO articles. i am a student doing small programming jobs.
    i have to adjust my work routines thats why i usually search on net for perfect work routines to help pay for school and learn about web development. Now i can balance my work, studies and job with these new time management programs.

  3. A mere online presence won’t serve the purpose of reaching out and impressing your target audience, to beat the competition you need a well designed website with a good search rank and for that you need help of companies which provide complete solutions in website designing and development and search engine optimization.

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