Perry Belcher graciously shares his highest converting shopping cart button and explains the psychology behind its design.
This button is specially designed to be used on direct response style sales landing pages, and may not be suitable for a retail e-commerce shopping cart.
The anatomy of the best converting web button is using orange with blue text, and include a text link as well as some people are conditioned to click on blue text links.
Using a red marching ants border draws the visitors eye to the button and focuses their attention on your number one call to action.
Below is another example of a great add to cart button that produces high conversions. The strong yellow color captures the visitors attention and dark text with the clear call to action has increased lift on some of our promotions 10%.
These are some high converting buttons we have used successfully, what have you had success with when leading customers into your shopping carts?