A landing page is any page that users see first on your website, so it must be optimized for their specific browsing experience.
All landing pages need these fundamentals
- Fast – Load time must be under 5 seconds
- Attention Grabbing Headline – If you spend 3 hours writing copy for your landing page, spend 2.5 hours on the headline
- Clear Call To Action – Make it easy for visitors to take the next step
- Focus On Them – Clearly state benefits and use testimonials, logos and third party verification sources to substantiate your claims
This infographic defines all the features a landing page could have, but you will want to scale it down and only apply information directly relevant to your business. Create your custom landing pages using this template as a guide to landing page optimization best practices; pick and choose your content, don’t make a landing page with 10,000 words with a 750k page size.