SEO Blog for Search Engine Marketing and Advanced Website Conversion Optimization

Pubcon Coupon Code 20% Discount Las Vegas

The Pubcon search engine marketing and webmaster conference & expo will be held in Austin in 2013 and we have pubcon discounts for this event in the North Hall of the Las Vegas Convention Center, Las Vegas, USA. All the top SEO’s will be there, and we usually give up a lot of insider information. SEO’s really share their tips and tricks for getting it on with Google. Click here to get your pubcon discount code.

This is a fun conference with tons of afterparties. One of the coolest parties last year was at the Wynn casino in the bar next to the huge pool and waterfall.

20% Pubcon discount code: rc-1719315
another 20% Discount code: rc-8189515
15% discount: bc-9237415

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July 2, 2012 16 CommentsCoupon, Search Engines

The Importance of Website Validation and Conversion Testing

When you launch a website, it is important that a variety of things are set up, including search engine optimization and link verification. However, when a website is updated or changed it is important to make sure that everything is still working as it should be.

Websites filled with links that go to nowhere or pages that are not indexed by search engines will harm your business and reputation. To ensure that a website runs smoothly, whenever an update is made, it should be viewed by a real person and tested with an online tool.

Here are five free online tools to run these tests and validate your website.

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June 29, 2012 2 CommentsConversion Rate Optimization

5 Long Term White Hat SEO Strategies To Recover From Google Penguin

Google recently rolled out a new algorithm update that has affected 3% (according to Google employee Matt Cutts) of common web keyword searches. The newly released update is called Google Penguin and its aim is to increase search relevancy by penalizing websites that use unethical SEO tactics to increase their site’s Page Rank. The main tactics that affected were automated link building strategies including large automated blog networks, excessive forum/comment/profile links, links from pages that receive no traffic and run of site links.

The aim of this new algorithm is to reward sites that have high quality content, have high engagement, a low bounce rate and use natural link building strategies. This caused severe disruption for many business owners, and has had a negative affect on many high quality businesses.

Google will continue to improve their algorithm and it will concentrate on eliminating spammy websites and many SEO experts believe that the changes that Google is implementing will permanently change how SEO works for website owners. The two recent algorithm that was implemented by Google in determining a site’s positioning in Search Engine Result Pages (SERPs), the Panda and Penguin updates, aims to fight black-hat SEO and automated link building techniques.

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June 27, 2012 2 CommentsLink Building, Search Engine Marketing, Search Engine Optimization

The 5 Golden Rules of Content Promotion

As online marketers we spend a lot of time coming up with awesome content to drum up publicity, social buzz and, ultimately, links for our websites. But how much time do we actually spend promoting that content?

It’s entirely natural to concentrate all our energies on the creation side of things – after all, only good material will get you noticed – and, once that content treadmill starts turning you don’t want to slow it down. So the tendency is to fire and forget; to publish your sweet, sweet content and then move on to the next piece right away.

Unfortunately this approach leads to your epic content – over which you sweated for many an hour – hardly making a splash in that big ocean we call the internet. Instead it undeservedly sinks without trace, all that potential lost forever (or at least until James Cameron turns up with a submersible and a camera crew).

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June 26, 2012 1 CommentLink Building, Search Engine Optimization

Where You Affected by Google Venice Local Search Update

Although Google algorithm updates usually make the headlines on tech blogs, the search engine’s recent Google Venice update received little attention. SEO content creators realize that the update is important, but many don’t realize that Venice could entirely change the way that businesses approach search engine optimization and marketing.

To put it simply, Google’s Venice update focuses on localization. While past updates have emphasized local content in some respect, the Venice update takes this to a new level. It’s one of Google’s on-going attempts to fend off competitors by offering web users a better overall experience and more accurate results. Any search term with a potential local component will result in a localized, accurate search. Google doesn’t wait for the user’s input, – it automatically detects the user’s IP address and identifies a general location to provide personalized results.

If your business serves one city or single geographical location, this update is a big deal to you.

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June 22, 2012 1 CommentSearch Engine Optimization, Search Engines

Affordable SEM Strategies to Consider

What’s in these days when it comes to marketing and advertising a business? Well, it’s called SEM or Search Engine Marketing.

If you’re into business, you should be trying out this marketing strategy, especially so if you want to expand your business. A lot of companies, especially the bigger ones have engaged in SEM. And now, more and more companies are following suit.

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June 21, 2012 1 CommentSearch Engine Marketing

Have Your Site Indexed In Record Time Using Sitemaps

The major search engines use a relatively unknown feature for quickly indexing and submitting sitemaps: autodiscovery.

The way this works is by adding 1 line of code in your robots.txt file:
Sitemap: http://www.example.com/sitemap.xml

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June 15, 2012 2 CommentsSearch Engine Optimization

The Google Panda Update And How It Affects Your SEO and Backlinks

With the latest Google algorithm update, codenamed panda, Negative SEO has now become an issue everyone must be concerned about. It is now possible for mailcious SEO’s and hackers to negatively affect search engine rankings simply by pointing some of the wrong links at your website.

Building links from authoritative websites that have a real audience and real users is the best link building strategy.

The ability to defend against a Negative SEO campaign is related to your branding and the authority, depth, and quality of your site’s link portfolio.

They will hopefully create a section in Google Webmaster Tools that provides a disallow links feature to disavow any link pointing to you.

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May 22, 2012 12 CommentsLink Building, Search Engine Optimization, Search Engines

Matt Cutts Advice To Rank #1 in Google

Matt Cutts is the godfather of the Google search engine, and has dictatorial power over what is allowed in the natural search results.

Normally he holds his cards close to his chest and is reluctant to offer any insight into what may work best with their algorithm.

Luckily this video by seosammie gives us insight into what the google webspam team look for when they are ranking websites: keyword density, links to pron sites and keyword stuffing*

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May 15, 2012 2 CommentsSearch Engine Optimization

Bloggers, Eat What You Cook and Write With Passion

This is post on why bloggers blog, and the effectiveness of their blogs. This post is directed at the Search Engine Optimization community but can be applied to all bloggers.

1. Is this blog unique? Does this blog provide any information that I cannot find anywhere else?
2. Is this blog original? Does it offer personal opinion instead of regurgitating or echoing views that other people share?
3. Is this blog essential? If I unsubscribed to this blog today, what would I lose out on?

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May 10, 2012 2 CommentsSearch Engine Marketing, Search Engine Optimization