Dave Young has written a post about the value of copywriting and how creating quality content and persuading users to take a desired action. Quality is immediately apparent, regardless of your industry, and it is
In a ruling sure to please ignorant site owners and lazy webmasters everywhere, a Texas judge has allowed a ruling forbidding deeplinking to content. Instead of using a simple referrer redirect, the site owners spent
Many people have taken advantage of buying traffic through Google Adwords and sending it to a site full of Google Adsense ads. This is not new, and has been done in many other markets for
Netpaths does not recommend businesses start and manager their own pay per click campaigns through Google Adwords, Microsoft Adcenter or Yahoo Search Marketing. There are too many pitfalls that belie inexperienced bidders, and like a
Excellent managers have 12 things in common. When you manage a web based business, it is easy to overlook the people aspect and only focus on online demanda. These 12 items can help predict employee
On Friday Microsoft purchased Razorfish webdesign company for 6 billion in cash. This is their largest acquisition ever, and it was done with cash not stock so this means they actually have to pay for
Be careful your webhosting company doesn’t block search engine spiders. Companies such as Dreamhost.com has been found guilty of blocking Googlebot for some web accounts. Dreamhost claims this is for your benefit, and recommends blocking
Facebook social network launched a branded classifieds section using technology from Oodle. This is an excellent strategic move, and saves them hundreds of thousands of dollars and lets them launch instantly. Writing your own code
From the “sticks and stones can break my bones and words can never hurt me” dept. Leading media executives took a combative tone against Google and internet companies, suggesting that Big Media increasingly considers new
There is a great new Wrox book out combining my favorite language (besides French) PHP with search engine optimization. Written by Jaimie Sirovich and Cristian Darie of SEO Egghead, this book teaches search engine optimization
