Category Archives: Link Building

5 Long Term White Hat SEO Strategies To Recover From Google Penguin

Google recently rolled out a new algorithm update that has affected 3% (according to Google employee Matt Cutts) of common web keyword searches. The newly released update is called Google Penguin and its aim is to increase search relevancy by penalizing websites that use unethical SEO tactics to increase their site’s Page Rank. The main tactics that affected were automated link building strategies including large automated blog networks, excessive forum/comment/profile links, links from pages that receive no traffic and run of site links.

The aim of this new algorithm is to reward sites that have high quality content, have high engagement, a low bounce rate and use natural link building strategies. This caused severe disruption for many business owners, and has had a negative affect on many high quality businesses.

Google will continue to improve their algorithm and it will concentrate on eliminating spammy websites and many SEO experts believe that the changes that Google is implementing will permanently change how SEO works for website owners. The two recent algorithm that was implemented by Google in determining a site’s positioning in Search Engine Result Pages (SERPs), the Panda and Penguin updates, aims to fight black-hat SEO and automated link building techniques.

June 27, 2012 2 CommentsLink Building, Search Engine Marketing, Search Engine OptimizationBy clod0327

The 5 Golden Rules of Content Promotion

As online marketers we spend a lot of time coming up with awesome content to drum up publicity, social buzz and, ultimately, links for our websites. But how much time do we actually spend promoting that content?

It’s entirely natural to concentrate all our energies on the creation side of things – after all, only good material will get you noticed – and, once that content treadmill starts turning you don’t want to slow it down. So the tendency is to fire and forget; to publish your sweet, sweet content and then move on to the next piece right away.

Unfortunately this approach leads to your epic content – over which you sweated for many an hour – hardly making a splash in that big ocean we call the internet. Instead it undeservedly sinks without trace, all that potential lost forever (or at least until James Cameron turns up with a submersible and a camera crew).

June 26, 2012 1 CommentLink Building, Search Engine OptimizationBy Jamie_Griff

The Google Panda Update And How It Affects Your SEO and Backlinks

With the latest Google algorithm update, codenamed panda, Negative SEO has now become an issue everyone must be concerned about. It is now possible for mailcious SEO’s and hackers to negatively affect search engine rankings simply by pointing some of the wrong links at your website.

Building links from authoritative websites that have a real audience and real users is the best link building strategy.

The ability to defend against a Negative SEO campaign is related to your branding and the authority, depth, and quality of your site’s link portfolio.

They will hopefully create a section in Google Webmaster Tools that provides a disallow links feature to disavow any link pointing to you.

May 22, 2012 12 CommentsLink Building, Search Engine Optimization, Search EnginesBy patrick

BOTW Coupon Code Link Directory 25% Discount Promo

Best of the Web is one of the best online directories to use for link building, and they are offering a special promotional code. BOTW is one of the few directories that add ranking value and is a trusted backlink source for Google, Bing, Yahoo and other major search engines. I have seen new Botw.org links show up in Yahoo Siteexplorer in 2 weeks. These links are valuable, and it is worth purchasing a directory listing.

SAVE 30% on all new BOTW Submissions and Sponsorship Advertising .

September 5, 2011 31 CommentsCoupon, Link BuildingBy patrick

URL Shorteners Are Powerful Link Building Tools and Pass Pagerank

As social media continues to factor more and more on the web, webmasters need to keep an eye on how new trends and/or developments such as URL shorteners affect SEO rankings. For these useful tools, at least, URL shorteners have been integrated into sites without any drawbacks – really without much difference at all in how search engines value the links.

To Google, custom URL shorteners are basically viewed as general redirects and the PageRank comes through just like a regular 301 or permanent redirect, so there isn’t any downside for SEO. As Matt Cutts of Google says in a video posted on their Webmaster Help YouTube Channel, “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners like bit.ly or goo.gl will do, if we see that 301 then that will pass PageRank to the final destination.”

April 18, 2011 18 CommentsLink Building, Search Engine OptimizationBy patrick

Yahoo Site Explorer Down? The Beginng of YaBing

I have been trying to use Yahoo Site Explorer to search for backlinks all day, and it has not been working. We have known about the pending changes to Yahoo this summer as they are consumed and destroyed integrated with Microsoft’s Bing. This merger was announced nearly exactly 1 year ago as a strategic move by Yahoo and Bing that I am calling YaBing.

The unwritten reasons for the YaBing merger

July 26, 2010 22 CommentsLink Building, Search Engine OptimizationBy patrick

BOTW Discount Coupon Code For This Quality Link Directory

Yet again Best of the Web is offering an amazing 30% off discount for their web directory to all new users this month only. Use the code this month FIREWERX The BOTW promo code provides powerful backlinks that will help you outrank your competitors in Google. So use the discount code FIREWERX to get 20%…

November 15, 2009 11 CommentsCoupon, Link BuildingBy patrick

Intel Using Low Budget Link Building Strategy

I just received a link request email for a great offer linking to Intel. I thought I misread the company name, but it is indeed the behemoth computer chip manufacturer. This is a really low budget way for Intel to go about getting more links, and I thought they could be a little creative and…

May 18, 2009 6 CommentsLink BuildingBy patrick

Favored Treatment from New York Times for Uber Blogger Jason Calacanis

Some people seem to get all the luck. In an article about the new Tesla Model S Sedan electric car, the New York Times blog author links to Mahalo founder and controversial tech blogger Jason Calacanis twice as much as any other source. A link from NYtimes.com is very valuable and the only thing Calacanis…

March 26, 2009 5 CommentsLink BuildingBy patrick

Using Nofollow Is Still an Important SEO Strategy for Now

About 5 years ago search engines realized that blogs, comments and user generated content were going to pollute the web with an endless stream of low quality, off topic, unmanaged links. As the search engine ranking algorithm is primarily link based, this had the potential of making search engine results unusable. How to Stop Links…

February 24, 2009 2 CommentsLink Building, Search Engine OptimizationBy patrick