There is a new way to access the unlimited datastore of the internet using google docs and the web. Google spreadsheets has a feature called GoogleLookup that lets you do real time automated lookups through their spreadsheet feature. What makes GoogleLookup really cool is that it references data not only from your spreadsheet (as with…
From the department of D’oh – several SEO firms are trying to get their job listings placed in front of applicants by keyword stuffing their postings. See this screenshot for examples of recent listings for SEO/SEM positions. I know you have to mention that you are a search engine optimization firm in the job posting,…
BooneOakley.com is a large advertising agency that has done 2 very revolutionary, and possibly damaging things: Created their website as a video Redirected their domain name to youtube.com Instead of the usual marketing Agency Flashturbation heavy websites, Boone Oakley has gone a different direction to present themselves to large corporate clients seeking an online marketing…
A large domain name registrar has been an innovator of low cost domain name registration and web hosting services for over a decade, and they are always hunting for business. How do they want to grow in the competitive web hosting marketplace? By using search engine optimization of course! Unfortunately this SEO experience is not…
Your landing page on your website has an important job to do: Convert Traffic The objective is to keep new users focused and have them complete the desired goal. A landing page is tailored for a specific visitor and should only contain information directly relevant to them. A successful landing page will have one prominent…
Discovery Is The New Cocaine – Going Beyond Engagement. Learn the science behind creating a sticky website that users won’t be able to leave. Interaction was the promise of web 2.0 and new services must allow for user feedback if they hope to survive. Let users become the focus of your online activities, talk with…
I love seeing what other webmasters do to try to improve their rankings. This SEO technique (used extremely loosely here) demonstrates why SEO’s have such a bad reputation in the online marketing industry. This webmaster makes no effort to hide the keyword stuffed text, and trys to direct search engine spiders to his special content.…
About 5 years ago search engines realized that blogs, comments and user generated content were going to pollute the web with an endless stream of low quality, off topic, unmanaged links. As the search engine ranking algorithm is primarily link based, this had the potential of making search engine results unusable. How to Stop Links…
We all love search engine conferences and online marketing events. Many of the search engine conferences offer a discount and I have compiled them below: Search Conference Discounts: March 17-20 SES Search Engine Strategies NY New York NY 10% off Discount Code: 10SMS April 15-17 AdTech San Francisco 20% off Discount Code: BRSFD or BRSFZ9…
This post will examine different kinds of search engine optimization spam and the shady SEO’s who create them. The easiest way to spot a beginner search engine optimizer is to examine pages for keyword stuffing, text in odd places, an over abundance of links, long gratuitous keyword stuffed filenames, Hidden text at the top or…