SEO tips, resources and education
Here is a thread that discusses how to combine targeted langing pages into a search engine optimization campaign. The consensus is that extra content pages are always good, even if they are relatively light sales pages. Develop independent landing pages that can be SEO’ed and linked to from the main site itself. Optimized landing pages…
Many people have posted about search engine optimization and what it means to them. Using the meaning search engine optimization as better ranking in online properties (including major search engines, social networks and directories). Some can define SEO in 1 sentence
Matt Cutts of Google provides some updates for upcoming algorithm changes that all SEO’s should know about. Unsurprisingly most of the changes involve changes to the way links are counted, scored and sorted.
Normally I don’t like to be negative or call out any services for bad practices, and try to give other search engine marketing firms the benefit of the doubt. When companies present misinformation and but I will list some warning signs of unsavory businesses. Performing Search Engine Submissions Submitting your website to search engines stopped…
Asok Lost his soul trying to improve his Google search engine ranking. He found that keyword research & placement along with inbound links are the foundation of search engine placement. The missing ingredient:
What are Reviews and why are they important? Online reviews are an assessment of your business, whether from a customer, another outside resource, or even yourself. Reviews are such an important part of your business and can literally make or break you. A recent survey from the online department at Gallup stated that 82% of…
How to gain an audience, avoid other people from usurping your ideas, and avoid duplicate content filters. Using content marketing to seed articles, graphs, PDF documents, research, charts, images, infographics, videos and quotes to other websites is an excellent way to increase awareness of your website. You will be inserting your brand into a natural…
SEO’s face a future of nearly insurmountable competition from huge established websites, and a decreased reliance on backlinks. Search engine optimization professionals enjoy competitive advantages for ranking in the search engine results pages due to years of hands on experience, but experience, grit and force of will cannot always match giant budgets when corporations throw…
Many people like to predict the end of search engine optimization and online marketing as we know it. SEO will change and evolve as the web becomes more advanced and desktop oriented but it will not disappear. As Mark Twain would say, the reports of my death have been greatly exaggerated. Here is a quote…
Links are one of the largest untracked forms of online currency, and as soon as the IRS discovers this they will try to find a way to tax them. Every link is an indication of an exchange of real value, even if the parties are linking naively. Here is one example where an innocent link…