Zappos.com shoe seller has fanatical employees that live for customer service. They have a company manifesto to put the customer first, something rarely seen in the e-commerce world. I remember Nordstrom having fanatical service and
How to gain an audience, avoid other people from usurping your ideas, and avoid duplicate content filters. Using content marketing to seed articles, graphs, PDF documents, research, charts, images, infographics, videos and quotes to other
Video interview with Tim Westergren, founder of Pandora. Tim has built an extremely successful online startup and he discusses the story of how he came to start this revolutionary music company. He is inspirational and
Straight from Google webmaster central, the search engineers claim that they correctly identify duplicate content and scraped text 99% of the time. The Google Search Quality Team post about the underlying concerns detailing how their
SEO’s face a future of nearly insurmountable competition from huge established websites, and a decreased reliance on backlinks. Search engine optimization professionals enjoy competitive advantages for ranking in the search engine results pages due to
Many people like to predict the end of search engine optimization and online marketing as we know it. SEO will change and evolve as the web becomes more advanced and desktop oriented but it will
In the book “Zen And The Art of Motorcycle Maintenance” by Robert Pirsig a father tries to teach his son the basics of life, which also happens to coincide with the basics of business. People
Links are one of the largest untracked forms of online currency, and as soon as the IRS discovers this they will try to find a way to tax them. Every link is an indication of
The most interesting quote from search engineers was from Google’s Udi Manber who stated that 20 to 25% of the queries that Google sees in any given day are queries that they have never seen
There’s two ways to increase the effectiveness of your marketing campaigns. You can either increase your workload or you can work smarter. What would a marketing genius choose? They would choose the second option, as
