Mike Mcdonald did an excellent interview of Google employee Matt Cutts and former Google employee Vanessa Fox. These are two of the most notable figures in the search engine optimization world and they casually reveal important information about the current Google search algorithm. Great takeaways from this informal conversation: Matt explains how paid links can…
DetailsAny good search engine optimizer needs a good array of tools to quickly get data about a website. Data important to SEO’s include the number of backlinks, forward links (websites you link to), headers (we want clean 301 redirects and useful 404 error pages), number of pages indexed and other publicly available data. I also…
DetailsThis video set to Billy Joel’s We Didn’t Start the Fire is a hilarious satire of the Silicon Valley and the current web 2.0 bubble. The video was taken down from most video sites because Lane Hartwell, the photographer who took one of the pictures that was included in the video, complained that she wasn’t…
DetailsAll you search engine optimizers and affiliate markers should use this coupon code for shopzilla to get a $20 signup bonus and $20 credit for adding content to your site. This is a total of $40 credit for Shopzilla.com publishers. I have tried Shopzilla and the CTR is good, but actual revenue generated is a…
DetailsBlogging has become an integral part of search engine optimization and is as inextricable from good SERP’s as inbound links. It is no longer enough to have a good corporate SEO website, online marketers must engage, inspire and inform users and the most common way to do this is to communicate by blogging. SEO for…
DetailsWordTracker the keyword research tool has a holiday offer for the month of December. In additional to 15% off the price of annual subscription, we’re giving away a 9 mini-course on how to use Keyword Research to maximize online profitability. This is a must read for any search engine optimization company or person looking to…
DetailsThe fine folks at grokdotcom have created a screencast showing how you can optimize your gift registry to help users find holiday gifts. All e-commerce shopping websites should have a gift specific section, and the gift giving area should be tailored for the company’s target demographic. All the major online shopping sites have a searchable…
DetailsThe search for links is a never ending quest by search engine optimizers, and we can use all the help we can get. Thankfully many talented SEO’s have created helpful tools for link building and analyzing competitor backlinks. Using these tools we can refine the manual process for finding high quality backlinks. Search here for…
DetailsMatt Cutts give a great explanation of how Google search result pages are organized. Here is the anatomy of a Google search engine results page (SERP): The blue title is the actual page title. This is why page titles are the most important part of search engine optimization (in my opinion). The page title must…
DetailsRand Fishkin of Seomoz.org and Danny Sullivan of Searchengineland.com had a discussion about the next generation of search engines and how to optimize for them. SEO’s are living in the world of search 3.0 which is a mixture of regular search results and vertical results. So for example a Google search on the term “form…
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