SEO tips, resources and education
What would happen if your ecommerce shop cancelled all advertising and offered customer free shipping instead? You may be petrified at the thought of stopping all pay per click ads, online banner ads and targeted ads but there may be better ways to virally create business and fortify your sales. Offering customers something special can…
Many web development websites and search engine optimization blogs are posting year end statistics, and who am I to not be a slave to convention, so the Naked SEO guide will be baring all. Below is a graph showing traffic increases and I must say I’m extremely pleased at the increasing trend line. Month Number…
Videos are and up and coming component to a good search engine optimization campaign. Online video optimization can help drastically increase product sales and increase site exposure. Website traffic does not come directly from videos or clicks, but from extraneous links, references and typed in domains from references in the video clips. The goal of…
This is an excellent piece of linkbait that shows how to bait the most prominent social network, Digg.com. It is well known in the search engine optimization community that a piece of linkbait making the homepage of Digg can get 30,000 to 50,000 hits in 24 hours. This creates enormous incentive to submit spam quality…
Mike Mcdonald did an excellent interview of Google employee Matt Cutts and former Google employee Vanessa Fox. These are two of the most notable figures in the search engine optimization world and they casually reveal important information about the current Google search algorithm. Great takeaways from this informal conversation: Matt explains how paid links can…
Any good search engine optimizer needs a good array of tools to quickly get data about a website. Data important to SEO’s include the number of backlinks, forward links (websites you link to), headers (we want clean 301 redirects and useful 404 error pages), number of pages indexed and other publicly available data. I also…
Blogging has become an integral part of search engine optimization and is as inextricable from good SERP’s as inbound links. It is no longer enough to have a good corporate SEO website, online marketers must engage, inspire and inform users and the most common way to do this is to communicate by blogging. SEO for…
WordTracker the keyword research tool has a holiday offer for the month of December. In additional to 15% off the price of annual subscription, we’re giving away a 9 mini-course on how to use Keyword Research to maximize online profitability. This is a must read for any search engine optimization company or person looking to…
Matt Cutts give a great explanation of how Google search result pages are organized. Here is the anatomy of a Google search engine results page (SERP): The blue title is the actual page title. This is why page titles are the most important part of search engine optimization (in my opinion). The page title must…
Alexa has been providing meaningless data even before they were purchased by Amazon.com. Unfortunately people still reference Alexa data as if they were the holy all seeing manager of the internet. They aren’t, and therefore have unreliable data. It is easy to see why so many people (and even venture capitalists) want to believe in…
