SEO tips, resources and education
When would a website not want to optimize for search engines? When they have more to gain from a closed system. It worked for AOL for a long time, maybe it can also work for Gilt Groupe, Groupon, and other localized social shopping discount websites. Most interestingly, neither of Gilt nor Groupon try search engine…
As webmasters try to improve their click through rates (CTR) from search engine results pages (SERPs) through search engine optimization we have more tools available for rank improvement. Microformats are a set of agreed upon HTML conventions used to describe content, and are used by every major search engine to define webpages. Microformats can give…
I love SEO humor and search inspired cartoons:
SMCLA had an educational event showcasing Google Analytics and ways to measure website success. This is one of the easiest ways to measure online social media efforts and gauge the effectiveness of optimization efforts. Moderator, @EricaForrette did a great job keeping things active and getting attendees questions answered. Panelists included: John Shiple, CTO, Ultralive www.linkedin.com/in/johnshiple…
I have ben to SES San Jose 3 times and had a great experience each time. The conferences had a lot of good information about search engine optimization and the networking with other SEO’s was priceless. Search Engine Strategies Discount Code: SESF15 The training resources were a great experience, however the SES conference series has…
This is a resource of websites, Firefox extensions for SEO and competitive intelligence. Find extensions and tools to help in organic SEO campaigns. SEO Tools SEO for Firefox – firefox plugin that provides data to inline search queries SEOpen – SEO Firefox Extension providing multiple search tools aggregated in one place including yahoo backlinks, keyword…
Misleading linkbait title aside, the real title of this video is “Can you benefit from content scraped from your website”. The premise is that if some content is copied automatically from your site, presumably this will include links back to you. So when you prepare content make sure it includes a lot of intra-site links,…
How well do you know your website audience? Many advertisers think they know their audience well, but this is sometimes misguided or incorrect. Using analytics and online research tools you can find out more about your demographics including: Gender Age Average Income Location Avinash Kaushik is an Analytics Evangelist with Google who explains how tools…
Last night I was fortunate to attend the Stars of Search Optimization from TechBiz Connection in Irvine. This is a networking event for Southern California tech companies and internet entrepreneurs and is attended by a well heeled but approachable group of industry stalwarts. I have seen many of these speakers at past SES and Pubcon…
Post about the Stompernet video about Referential Integrity and how to capitalize on the advanced search engine research from the stomper search marketing team. SEO strategies from an online help center.