What are Reviews and why are they important? Online reviews are an assessment of your business, whether from a customer, another outside resource, or even yourself. Reviews are such an important part of your business and can literally make or break you. A recent survey from the online department at Gallup stated that 82% of…
DetailsZappos.com shoe seller has fanatical employees that live for customer service. They have a company manifesto to put the customer first, something rarely seen in the e-commerce world. I remember Nordstrom having fanatical service and went to extraordinary lengths to keep customers satisfied. One legendary Nordstrom story is when a long time customer wanted to…
DetailsHuge deal – today only get a $250 credit on all new Google Adwords accounts. This is the largest incentive ever offered by Adwords, and I highly recommend you take them up on it. AdWords lets you reach people at the moment they’re searching for what you offer. Your $250 coupon is a great way…
DetailsHow to gain an audience, avoid other people from usurping your ideas, and avoid duplicate content filters. Using content marketing to seed articles, graphs, PDF documents, research, charts, images, infographics, videos and quotes to other websites is an excellent way to increase awareness of your website. You will be inserting your brand into a natural…
DetailsVideo interview with Tim Westergren, founder of Pandora. Tim has built an extremely successful online startup and he discusses the story of how he came to start this revolutionary music company. He is inspirational and bases most of his success on his never say die attitude. Tim tells the story of flying back from New…
DetailsStraight from Google webmaster central, the search engineers claim that they correctly identify duplicate content and scraped text 99% of the time. The Google Search Quality Team post about the underlying concerns detailing how their spider handles scraped content. If you have ever had your content brazenly scraped and repurposed by other websites, and then…
DetailsSEO’s face a future of nearly insurmountable competition from huge established websites, and a decreased reliance on backlinks. Search engine optimization professionals enjoy competitive advantages for ranking in the search engine results pages due to years of hands on experience, but experience, grit and force of will cannot always match giant budgets when corporations throw…
DetailsMany people like to predict the end of search engine optimization and online marketing as we know it. SEO will change and evolve as the web becomes more advanced and desktop oriented but it will not disappear. As Mark Twain would say, the reports of my death have been greatly exaggerated. Here is a quote…
DetailsIn the book “Zen And The Art of Motorcycle Maintenance” by Robert Pirsig a father tries to teach his son the basics of life, which also happens to coincide with the basics of business. People who do more than the basics and actively listen and help people will succeed. Companies that do more than only…
DetailsLinks are one of the largest untracked forms of online currency, and as soon as the IRS discovers this they will try to find a way to tax them. Every link is an indication of an exchange of real value, even if the parties are linking naively. Here is one example where an innocent link…
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