What are the best web design conversion elements to implement on your website? I’m looking to compile a great list of conversion elements that can be included in a website. This is not for landing pages (although it could be used for them) but regular site pages, with emphasis on the homepage. I approach every…
DetailsYet again Best of the Web is offering an amazing 30% off discount for their web directory to all new users this month only. Use the code this month FIREWERX The BOTW promo code provides powerful backlinks that will help you outrank your competitors in Google. So use the discount code FIREWERX to get 20%…
DetailsThis is a resource of websites, Firefox extensions for SEO and competitive intelligence. Find extensions and tools to help in organic SEO campaigns. SEO Tools SEO for Firefox – firefox plugin that provides data to inline search queries SEOpen – SEO Firefox Extension providing multiple search tools aggregated in one place including yahoo backlinks, keyword…
DetailsMisleading linkbait title aside, the real title of this video is “Can you benefit from content scraped from your website”. The premise is that if some content is copied automatically from your site, presumably this will include links back to you. So when you prepare content make sure it includes a lot of intra-site links,…
DetailsEvery time you do a Google search, each ad spot is auctioned in real time. This is an amazing amount of calculations: up to 11 ad spots are auctioned off simultaneously, just in time to show up on the results page. This is why if you refresh the search results page the ads will change.…
DetailsIf you are old enough to remember the Pepsi Challenge this new search engine comparison tool will bring back old memories. You can do a blind search and get results from Google, Yahoo and Bing all on one page. The results may surprise you, as people are conditioned to think that Google always returns the…
DetailsHow well do you know your website audience? Many advertisers think they know their audience well, but this is sometimes misguided or incorrect. Using analytics and online research tools you can find out more about your demographics including:
Avinash Kaushik is an Analytics Evangelist with Google who explains how tools such as Google Ad Planner and Google Insights for Search provide data that help advertisers truly understand the demographics of their audience.
Video Explaing How to Use Google Analytics Tools
DetailsGoogle AdWords Uses Quality Score to Determine How Much You Pay Per Click The Google PPC system does not simply work on the basic algorithm of the higher your bid per click, the higher your position. Ads are positioned using a dynamic bidding system which does millions of calculations per day to adjust results in…
DetailsLast night I was fortunate to attend the Stars of Search Optimization from TechBiz Connection in Irvine. This is a networking event for Southern California tech companies and internet entrepreneurs and is attended by a well heeled but approachable group of industry stalwarts. I have seen many of these speakers at past SES and Pubcon…
DetailsNaming products and service solutions is a tricky business, and at times I have spent a disproportionate amount of time working on a good name for a business venture than the technical aspects of a business. Good names are a key to long term success. My favorite branding example is Google, which created the #1…
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